Since 2020, China's imports and exports have continued to improve. According to customs statistics, China's cross-border e-commerce imports and exports reached 1.69 trillion yuan in 2020, an increase of 31.1 percent. Cross-border e-commerce is becoming an important force for stabilizing foreign trade. More than 10,000 traditional foreign trade enterprises have been online to improve their quality and efficiency. Cross-border e-commerce has become the first choice for enterprises to carry out international trade and the vanguard of foreign trade innovation and development.

Demand for "Made in China" products is on the rise

"Our cross-border e-commerce exports reached 1.3 billion yuan in 2020 and are expected to reach 1.6 billion yuan in 2021." A person in charge of an international trade company in Zhejiang said that the company started to enter the cross-border e-commerce field in 2014 and started to export cross-border e-commerce in 2018, and has maintained a rapid growth of more than 50% in recent years.

This is just one example of the development of cross-border e-commerce companies in China. According to Li Kuiwen, spokesman of the General Administration of Customs and director of the statistics and analysis department, as an emerging trade form, the import and export volume of cross-border e-commerce during the epidemic prevention period showed signs of increasing rather than decreasing. In 2020, the import and export volume of China's cross-border e-commerce reached 1.69 trillion yuan, a strong growth of 31.1%, among which the export volume reached 1.12 trillion yuan, an increase of 40.1%, and all indicators reached a new high.

At present, global consumers are actively or passively shifting their consumption behavior to online, and cross-border e-commerce platforms have become an important channel for consumers to purchase. Affected by the epidemic, many overseas factories are in half-production, overseas consumers have increased demand for "Made in China" products, electronic products, daily necessities and other favored by overseas consumers. According to customs data, China exported laptop computers and other "stowaway economy" products to 2.51 trillion yuan in 2020, up 8.5 percent.

In response to changes in overseas consumer demand, Chinese sellers responded quickly, took advantage of the maturity and integrity of the domestic manufacturing supply chain, adjusted their own products flexibly, and realized growth against the trend. "There's a factory next door that used to make household lights. During the epidemic they started to produce ultraviolet disinfection lamps, which are selling very well overseas." Zhongshan City, an LED manufacturer said.

Yang Jun, head of seller development in the Asia-Pacific region of Amazon Global Store, has a strong feeling: "Many sellers have opened up many new business opportunities during the epidemic prevention period." In addition to medical supplies, telecommuting categories including Bluetooth headsets, webcams, lift tables, and office chairs have grown significantly, she noted, as home isolation from the outbreak has created new demand.

"Overseas warehouse" is a great cost savings

"The epidemic has presented us with great challenges." A person in charge of a cross-border e-commerce company introduced that since the outbreak of the epidemic, the number of international airlines has decreased sharply, and cross-border e-commerce companies have encountered problems such as slow logistics distribution, rising costs, return and exchange of goods and difficulty in customs clearance.

In this case, the government has introduced a series of favorable policies, which have injected a "shot in the arm" to cross-border e-commerce platforms and merchants. In 2020, the Silk Road e-commerce cooperation between China and 22 countries will continue to deepen, and the fruits of bilateral cooperation will be delivered at a faster pace. The State Council approved the establishment of 46 comprehensive pilot zones for cross-border e-commerce, and expanded the number of comprehensive pilot zones for cross-border e-commerce to 105. The General Administration of Customs added "9710" and "9810" cross-border e-commerce B2B export trade modes to promote customs clearance facilitation. At present, the comprehensive pilot areas of cross-border e-commerce in many places are continuing to promote favorable policies and measures on cross-border payment, e-commerce platforms, logistics companies and other industrial chains.

Overseas warehouse mode has become a new choice for many cross-border enterprises. "The logistics time limit has reached from 25 to 30 working days or even one and a half months, to seven days, three days and one day. Different from other logistics channels, overseas warehouse helps us save 20% of logistics cost; While the product breakage rate has decreased, the customer service experience and store praise rate have skyrocketed." Roy, a seller of outdoor cycling supplies in Dunhuang, introduced that by 2020, overseas warehouses accounted for 80% of the company's total volume, and the sales volume of products distributed in overseas warehouses increased by more than three times.

The epidemic has accelerated the new trend of digital foreign trade, and technological innovation has empowered exports. For example, through online exhibitions, audio and video negotiation and other modes, as well as intelligent translation, customs declaration, logistics, tax rebates and other services, Alibaba International Station narrates the transnational distance between buyers and sellers. "We should not only solve the problem of merchants' accurate access to orders, but also ensure the smooth flow of international transportation and cross-border payment." Alibaba International Station General Manager Zhang Kuo said.

We will step into the stage of intensive farming

"Chinese products are not only cheap but also well designed, and many technology products are easy to use." "Exclaimed an overseas consumer who regularly buys Chinese products.

With the continuous development of cross-border e-commerce for export, more and more Chinese goods are going overseas, and the demand of global consumers is also constantly upgrading. After rapid growth, brutal growth and capacity adjustment, China's export cross-border e-commerce industry has ushered in a new stage of development with improved inventory and stable operation.

Amazon recently released the "From New Business Form to New Normal -- 2020 China's Export Cross-border E-commerce Trend Report", which summarized five trends in the development of China's export cross-border e-commerce: more diversified seller regions and types, accelerated global layout, enhanced brand awareness, accelerated product innovation, and upgraded response ability.

"China's export cross-border e-commerce industry and sellers have gone through an evolution from 'wild growth' to 'intensive cultivation'. Cross-border export e-commerce has become an important support force for China's foreign trade, and is becoming the 'new normal' of foreign trade from the 'new business mode'." Amazon global vice President, global amazon stores, head of Asia Pacific wear 竫 Fiji, said Chinese buyers when doing the global business, with the localization of global view and thinking.

Wear 竫 Fiji believe that on the one hand, the diversified development to build for the future and better development foundation, China sellers in addition to the development of the United States, Europe, Japan and other mature markets, can also further into many emerging markets, such as Australia, Singapore, etc.; China, on the other hand, sellers need to understand what is the local consumer demand, to consumers as a starting point, do a good job in the differentiation of product design, and better service the needs of local consumers to buy, but also to understand the various countries of different trade regulations and laws and regulations, product on the basis of compliance to get more healthy, lasting operation.