45 countries and regions, more than 6,600 exhibitors and more than 300,000 exhibits ...... is being held in Chengdu, the 110th National Sugar and Wine Commodity Fair bustling, located in the Western China International Expo City exhibition area, Hall 12, Chengdu City, Qingbaijiang District, Asia-Rong-European countries (commodities) Pavilion Import Commodity Showcase Trading Area, a variety of imported wines, Gourmet food, a number of foreign exhibitors in the booth to negotiate business.

In front of the booth of France (Commodity) Pavilion, the person in charge, Xu Dandan, was introducing the wines from France to the customers: "This time, we are still focusing on imported wines, and we hope to strengthen the in-depth cooperation with French wineries through the Sugar & Wine Fair, and to contact more downstream distributors."

In the Imported Food Zone of Hall 10, the Belgian National (Commodity) Pavilion invited a Belgian chocolate factory to set up a booth. "There are really very many people here. Belgium is a country famous for chocolate, beer, diamonds and Smurfs, and we are the only chocolate factory that can use the Smurf IP, so people are very interested in our products." The head of this Belgian chocolate factory, Lily Lippitt, said.

It is understood that the imported goods display and trading area of the Asia-Rong-Europe Countries (Commodities) Pavilion in Qingbaijiang District displayed goods from 15 countries (commodities) pavilions such as Belgium, Germany, France, Portugal, etc., covering a variety of categories such as wines, teas, seasonings, chocolates, meats, and milk powders.

It is worth mentioning that these products are imported to China by international liner. on the morning of March 14, a China-European liner departing from Tilburg in the Netherlands arrived at the Chengdu International Railway Port, loaded with chocolate, toffee, wine and other products of the container was unloaded in an orderly manner, and went to the booth of the Sugar and Wine Fair.

Sichuan Silurian Supply Chain Management Co., Ltd. has long chosen the Chengdu international liner for its import and export trade business, said Su Chang, general manager of the company, "This time we participate in the Sugar & Wine Fair, and we hope to attract more international brands to join the national pavilion clusters through the exhibition and showcase their brands and products. At the same time, we will attract downstream channels to purchase existing brands and provide services such as consolidation and transportation collection."

Chris Jan Reitsma, founder and chairman of DMQ Netherlands, said, "Participating in the Chengdu Sugar & Wine Fair is a useful exploration for us to open up the Chinese market. From the point of view of transportation guarantee alone, China-EU shuttle train transportation is undoubtedly the priority choice, once a stable market is formed, we will have a steady stream of products coming here by shuttle train."

Yan Yi, deputy director of Qingbaijiang Customs under Chengdu Customs, said, "We have tailor-made 'Customs clearance program' for the Sugar and Wine Fair special train, set up green channels to give priority to customs clearance procedures, set aside a special exhibits supervision library and storage area to carry out centralized inspection and improve the efficiency of inspection, and provide efficient and convenient one-stop customs clearance services for the exhibitors' goods. One-stop customs clearance service."

On the 2024 Chengdu Import Carnival (Sugar and Wine Fair Station) held during the Sugar and Wine Fair, the collection of overseas direct procurement mode promotion attracted the attention of many domestic and foreign merchants. Many overseas brands signed contracts on the stationing of chocolate, candy, meat, wine and other commodities, and reached a channel cooperation signing with the Chengdu Retailers Association, Chengdu Culinary Association, and Chengdu Bar Association on casual food, grain and oil by-products, and alcoholic beverages.

Cross-border overseas direct sourcing refers to the process of utilizing general trade and e-commerce platforms to purchase commodities directly from overseas source manufacturers and send them to buyers through international logistics channels. Compared with the traditional import model, the pooled overseas direct sourcing model reduces the cost of corporate commodity procurement, the threshold of the starting quantity, and the risk of the buyer's pallet and capital, and enhances the buyer's profit margin.

"Taking imported brand chocolate as an example, using the pooled overseas direct sourcing mode, the commodity purchase price drops by 10% to 20%, and the transportation cost drops by 5% to 10%, while there is less pressure on the goods, less capital, and lower risk." Yao Zhengyi, Secretary General of Chengdu Foreign Trade Development Association, introduced.

According to statistics, up to now, Chengdu international liner has radiated 108 cities outside China and 30 cities inside China. The relevant person in charge of the National Sugar and Wine Fair said that the support of the Chengdu International Liner has promoted the full exchange of businessmen and consumers in different regions, provided more opportunities for cross-regional cooperation and market expansion, and played an important role for the Sugar and Wine Fair to open up the east and west, connect the north and south, and link up the inside and outside. (Reporters: Li Like, Yu Li, Li Chenxi, Zhou Yihang)