The 2nd China International Supply Chain Promotion Expo (hereinafter referred to as the “Chain Expo”) has been successfully concluded in Beijing.
Combined with the actual industry in Mianyang, Mianyang Municipal Council for the Promotion of International Trade of Sichuan Province and Santai County Bureau of Commerce set up a 36-square-meter special booth in the supply chain of China (Sichuan and Chongqing) hot pot industry in the “Green Agricultural Chain” pavilion, and organized five enterprises to present more than 40 categories and 200 products through the International Promotion Conference for China (Sichuan and Chongqing) Hot Pot Industry and International Tasting Conference, and other activities. Through the China (Sichuan and Chongqing) Hotpot Industry International Promotion Conference, China (Sichuan and Chongqing) Hotpot International Tasting Conference and other activities, exhibitors and visitors from all over the world to show the “Mianzhou flavor”.
Focusing on specialties, building a platform for displaying products
“All the products on display are from well-known hot pot ingredients suppliers and seasoning producers, with a strong Mianyang flavor”. The person in charge of Santai County Business Bureau said.
Mianyang Municipal Council for the Promotion of International Trade (MCPIT) took hotpot ingredients and specialty dipping sauces as the entry point, and selected five representative enterprises, including Yougu Food, Tongchuan Tempeh, Green Fragrance Garden, Zi Zi Taste, and Meiling, from food enterprises, to be present at the exhibition to display famous and excellent products such as pork rolls, tempeh, bean sauce, pickles, and luncheon meats. Compared with other booths, the exhibits were richer and more distinctive. During the exhibition, a large number of domestic and foreign buyers, distributors and catering practitioners were attracted to the show through special displays, exhibit tastings, cooperation negotiations and other activities.
Precise docking to help enterprises expand the market
Aiming at the supply chain characteristics of the hot pot industry chain, Mianyang City Council for the Promotion of International Trade actively organized business negotiations between exhibitors and upstream and downstream enterprises, and took the initiative to promote Mianyang hot pot ingredients and seasoning products to hot pot enterprises in Sichuan and Chongqing.
“We established direct contact with many famous hotpot brands on the site, and through interactive exchanges with consumers, we also directly understood their expectations and suggestions on hotpot flavors, ingredients, price positioning, etc., which is conducive to us grasping the market demand more accurately.” The person in charge of Tongchuan tempeh in Santai County introduced that this exhibition is a rare opportunity for them to get out of the workshop and face the market directly.
Industrial empowerment, enhance the city's brand image
Food and beverage is one of Mianyang's advantageous characteristic industries, Mianyang Municipal Council for the Promotion of International Trade focuses on the hot pot industry, plays the work function of advocating industry and commerce, serves the economic and trade, builds a high-quality platform for enterprises to go out, promotes the industry's exchanges and technological innovations, and helps enterprises to enhance the competitiveness of their brands.
“In helping 'Mian products out of Sichuan' 'Mian products out of the sea' at the same time, we also hope to further demonstrate the Mianyang brand, seek more regional synergistic development of new potential for the “five cities strategy “and promote east-west cooperation, regional economic win-win inject more trade promotion power” said the person in charge of Mianyang City Council for the Promotion of International Trade.
The next step, Mianyang City Council for the promotion of trade will continue to play the channel advantage, through the organization of enterprises to participate in domestic and foreign exhibitions, timely release of domestic and foreign business opportunities, increase the protection of business law, etc., to help enterprises to expand the market, stable single, help optimize the business environment, and to promote the city's high-quality development of the city's open economy to make a greater contribution to the new.
