In the cross-border e-commerce active Jinhua City, Zhejiang Province, Jinyi Comprehensive Free Trade Zone, the staff is busy sorting and packing parcels sent to various places, the scene is a busy scene.

　　According to statistics, the import and export volume of cross-border e-commerce in Zhejiang accounts for about one-sixth of the country. In the first half of this year, the import and export volume of cross-border e-commerce in Zhejiang increased by 22% year-on-year.

　　In the face of the uncertainty of the global economic and trade situation, keen sense of foreign trade businessmen to seize business opportunities, open up markets, carrying cross-border e-commerce this "fast ship" to go to sea. Cross-border e-commerce has also greatly stimulated the vitality of small and medium-sized businesses.

　　The morning of the working day, Yiwu City, Zhejiang Province, the person in charge of Teng Junnan Winfu Trade Co., Ltd. is the factory sampling room selection, in order to "meet" the second half of the yoga pants hot selling period. Do more than a year of cross-border e-commerce, Teng Junnan tasted the cross-border e-commerce platform, a new model of empowerment of the "sweetness".

　　"Cross-border e-commerce itself is a small batch, high-frequency export model. Now the goods to the platform, we only care about pricing, but also eliminates the cost of investment flow, transportation and other troubles." Teng Junnan said that yoga pants with various styles have now reached more than 2,000 orders per day since they went online on Temu, a cross-border e-commerce platform under Pinduoduo, last year.

　　Yiwu City, Bender E-commerce Co., Ltd. export baseball caps, the company responsible for Liu Wenhai said: "Last winter business is particularly hot, this year, baseball caps are also selling very well, 1 day can reach more than 10,000 single."

　　Reporter interviews found that the factory floor of foreign trade enterprises is set off a "live heat", the domestic foreign trade operations personnel fluent in foreign languages to introduce the latest products and factory production lines, overseas merchants in the live broadcast inquiries, asking prices.

　　"We started last year to try to do live broadcast on Alibaba International Station." Liu Mingyang, the person in charge of Yiwu Ouchi Import and Export Co., Ltd. introduced that before, it was only done during big events, but now it has become a daily routine. Visualization allows products and company strength to show more three-dimensional and intuitive, greatly improving the efficiency of the transaction.

　　Tan Guohua, chairman of Zhejiang ShuiXi Industry and Trade Co. Ltd. has also cooperated with the platform to introduce a new type of digital foreign trade in the past two years, which has not only allowed the company to develop new markets, from six exporting countries to nearly 20 exporting countries, but also greatly improved the profitability of the goods.

　　"The dividend of cross-border e-commerce allows us to focus more on doing self-branding, and currently self-branded exports have accounted for 70% of total exports." After joining the Temu platform, the gross profit margin of doing OEM was only 5 to 10 points before, but now it can reach 15 to 20 points, said Tan.

　　China's cross-border e-commerce platforms, including Temu, Alibaba International Station, and Speedway, are continuously promoting new digital foreign trade, with a growing influence overseas.

　　"Zhejiang's advantageous manufacturing industrial belts, such as children's clothing in Huzhou, footwear in Wenzhou, and plastic products in Taizhou, are our 'home base' and 'bottom line' for entering overseas markets. And many of these industrial belts are traditional OEM-type factories, the platform hopes to seize the opportunity of industrial transformation with them to cultivate and build global independent brands." DuoDuo cross-border relevant person in charge said, the platform has covered a number of categories except food, daily chemicals, in-depth more than 100 domestic manufacturing industry belt, to promote high-quality manufacturing products into North America, Australia, Europe, Asia and other more than 20 countries and regions.

　　In May this year, zhejiang province issued the "all-out efforts to expand the market to increase orders and stabilize foreign trade a number of measures" mentioned in 2023 to add cross-border e-commerce export store more than 10,000 families.

　　Zhejiang University International Business School of Digital Economy and Financial Innovation Research Center co-director, researcher Pan Helin said, e-commerce and other platform economy in the international competition, the need to solve the biggest problem is how to play the Internet in the allocation of resources. One is to help entity enterprises "go out", through cross-border e-commerce to promote the development of China's manufacturing to globalization, and to promote the Chinese brand; the second is the platform enterprises directly "go out", open the overseas market, which can not only drive the extension of the domestic industry to the outside world, but also enhance the global influence of China's platform enterprises. The global influence of China's platform enterprises.