With the 15th BRICS leaders' meeting held in South Africa, South Africa, the rainbow nation and the promising continent of Africa have once again attracted the attention of Chinese enterprises. Data show that the total trade volume between China and Africa has exceeded 2 trillion U.S. dollars, and China has always been Africa's largest trading partner. Chinese enterprises have signed more than 700 billion U.S. dollars in new contracted projects in Africa, and completed a turnover of more than 400 billion U.S. dollars; China's direct investment in Africa has totaled more than 30 billion U.S. dollars, and has become the fourth largest source of investment in Africa.

It is to see such a promising potential for development, established by the Chinese personnel FRD overseas warehouse seize the opportunity to actively expand the market for more Chinese goods marketed in Africa to provide protection. It is understood that FRD overseas warehouse was established in Johannesburg, South Africa, in 2018, for South Africa and neighboring countries to do a good job of positioning the market demand for agricultural and livestock equipment, expanding the establishment of marketing channels, and guiding domestic enterprises in related industries to gain a foothold in South Africa and other African countries. At present, the overseas warehouse belonging to FRD has become a key cross-border public overseas warehouse unit at the provincial level in Shandong Province.

"By taking the initiative to undertake the government's capacity transfer and enterprise products to the sea, FRD's overseas warehouse has formed a foreign trade ecosystem based on government-led policy innovation, enterprise reserves of export commodities, and overseas warehouse releasing commercial orders." Talking about the measures related to the construction and operation of overseas warehouses, Wang Guangda, general manager of FRD, summarizes the following four aspects:

First, strengthening exhibition services to expand the market. Organize enterprises to participate in exhibitions outside the country, encourage enterprises to seize the opportunity of the "Belt and Road" construction, to develop the domestic and international markets, and actively docking customs clearance, logistics and other departments, to ensure the timely shipment of the exhibition equipment out of the country, to ensure that the exhibition of goods imported in the territory of customs clearance, etc..

Wang Guangda said that, in addition to the above measures, also make full use of the overseas warehouse platform to invite partners to do a full pre-show product promotion, to carry out the "Three Guarantees" series of services: a guarantee of export enterprises, support enterprises to use the overseas warehouse belonging to the mature market to expand product sales, and rapid access to the sales channel to return to the capital; the second guarantee of the industry crowd, the organization of the territory of the cooperative Businessmen meet at the exhibition site and after the meeting of the overseas warehouse invitation docking, to provide more exhibition and marketing opportunities for overseas enterprises, the overseas warehouse from 2018 to 2023 each year self-organized product docking meeting more than 100, has been a cumulative total of 400 enterprises to display the product, with a cumulative total of more than 6,500 businessmen; three guarantees that the seafaring enterprise product platform to focus on the online exhibition and marketing, the formation of a combination of online and offline mode, 2022, according to the requirements of the Department of Commerce of Shandong Province, has been built. Shandong Provincial Department of Commerce requirements, has built the "Shandong Brand Commodity Exhibition Center".

The second is to build a resilient supply chain industry chain. 2020 new crown epidemic ravaged the world, the foreign trade field supply chain blocked, the phenomenon of enterprise performance ability is not enough, which led to a sudden decline in the purchase orders of various industries, domestic enterprises are facing export difficulties. Overseas warehouses play their own advantages, coordinate all resources to protect the normal export of goods from domestic cooperative enterprises, reduce the various losses brought about by the epidemic, and at the same time ensure the normal supply of overseas warehouses.

For example, since the epidemic, the sky-high shipping costs have led to a sharp increase in the cost of enterprise exports, in order to offset the high price of shipping costs, FRD overseas warehouses jointly with 50 warehousing enterprises, the export of goods will be decomposed to increase the total number of containers loaded, so as to reasonably apportion the high cost of shipping costs, and then assembled by technicians after the goods arrive at the overseas warehouses.

"This dilutes freight costs and promotes the maturation of production skills among local employees. While allowing enterprises to overcome the impact of the epidemic, it has also helped overseas warehouses realize the transformation from commodity warehousing to production to extending the industrial chain. This has greatly enhanced the fulfillment ability of Chinese enterprises." Wang Guangda said, because of the good reputation established during the epidemic, FRD brand effect has been well promoted.

Thirdly, it is further integrated into the territorial business circle. At present, FRD overseas warehouse has attracted more than 50 enterprises, has driven more than 2,000 people in South Africa employment. Because of the production experience accumulated during the epidemic, FRD Overseas Warehouse purchased 1,000 mu of land in 2022 for the construction of industrial parks to meet the demand for industrial chain expansion of overseas warehouse enterprises and better serve enterprises going abroad.

Fourth, to build a lasting brand and further expand the market. "Brand is the soul of an enterprise, overseas warehouse continues to strengthen the brand construction, better play the brand effect, is to enhance the core competitiveness of enterprises, promote the high-quality development of overseas warehouse is an inevitable choice." Wang Guangda said, FRD overseas warehouse thickly planted in South African soil, the brand awareness into the production, management practices, and continue to increase marketing efforts, and constantly improve the brand's intrinsic value, "a number of competitive, brand value-added fist products in the African market to achieve a reversal, whether it is the price of the product, the style, or the supply of accessories, after-sales and other services, are reflected in the FRD manufacturing value, so that more and more African people like Chinese manufacturing."

"Through years of cultivation, we have taken root in Africa and become a station for enterprises to develop the African market. In the future, while we serve enterprises to 'go out', we also hope to 'bring in' the advantageous enterprises in South Africa." Wang Guangda said, during this year's BRICS Summit, Chinese and South African enterprises signed a total of nearly 2.2 billion U.S. dollars in a number of trade agreements, FRD Overseas Warehouse will be the summit signing activities as an opportunity to deeply play the advantages of the territory, to further expand the exchanges with the South African government and enterprises and practical cooperation, and expand the influence of the FRD Overseas Warehouse branded, to help the two countries to contribute to the economic and trade cooperation more power.